An ounce is derived from the saying 
"an ounce of action is worth a ton of theory".

The meaning is a symbol of the approach and philosophy that defines the brand. The woman of an ounce is energetic and ambitious. She picks clothes that make her feel feminine, classic and confident. She stands out positively in a crowd. Her clothes can be used and combined in many ways to fit the life of the modern woman. Brand inspiration comes from global hotspots such as Seoul, Hong Kong and Copenhagen, where design tradition is characterized by clean lines and diversity.

An ounce uniquely combines Asian subtle richness in detail with Scandinavian minimalistic design.